We Donate Together / 2016
Design & collateral
We Donate Together Visual Identity
When two real estate agents approached us with their new business—a real estate company that offers home buyers and agents an opportunity to give back a portion of their commission from a house sale—our task was to mesh the worlds of home buying and philanthropy in a simple fashion. Our greatest challenge was discovering a way to convey that giving spirit in a way that hadn’t been done before. Keeping simplicity at the forefront, we landed on a heart-house hybrid that gives the audience a quick, clear understanding of the company’s mission. Color-wise, we drove the spirit of the company home with a soft, peaceful palette.