Starbucks / 2017
Concepting, voiceover, stop-motion animation, illustration, creative direction, papercraft, editing

Receipt Verification Video

If you frequent Starbucks, you know all about the Starbucks Rewards program, where you earn “Stars” for purchases that add up to free food and drinks. What you might not know is that you can earn Stars for Starbucks products purchased at grocery stores through Starbucks’ receipt verification program—a handy tool that allows you to upload your receipts for credit on purchases you didn’t make using your Starbucks account. We partnered with Starbucks to spread this message through a stop-motion video, working with a local papercraft artist to create papercraft versions of some of Starbucks’ most beloved products.