SmartStory / 2014
Concepting, illustration, design, animation
MLB All-Star Game Video
Baseball: It’s America’s national pastime. It’s long summer nights, popcorn, hot dogs, “Take Me Out to the Ballgame,” and...mustaches. From The Big Unit to Barry Zito, and every major league mustache in between, it’s hard to deny the facial hair’s impact on the sport and its culture. When it came to celebrating the 2014 MLB All-Star Game, we decided to pay homage to the Handlebar, the Horsehoe, the Fu Manchu—and all the other iconic MLB ’staches—through a digital campaign promoting limited-edition All-Star gear. We captured a series of videos featuring different products and incorporated the All-Star Game artwork—and the crumb-catcher, lip-tickler, and push-broom—in a humorous and lighthearted way that nodded at the importance of the ’stache to America’s favorite sport. The videos were then distributed through a direct-to-consumer distribution platform.