Lakeside Industries Rebrand 01

Lakeside Industries / 2016
Design & collateral

Lakeside Industries Rebrand

Lakeside Industries has been a leader in asphalt paving, production, sales, and construction services in the Pacific Northwest for more than 65 years, so when they came to us for an updated brand and website experience, we knew we needed to create something to honor their legacy. Our goal wasn’t to start from scratch, but fine-tune the recognizability they’d cultivated over the decades and ensure logo compliance company-wide. With the brand relaunch came a new website that aligned with the updated identity, established a sense of credibility, and offered a better user experience for the company’s customers.