Amazon / 2017
Concepting, animation, voiceover, sound design
Prime Welcome Video
We’re big fans of Amazon Prime, so when Amazon came to us with a challenge to teach new Prime users how to take advantage of the membership’s many benefits—the most famous of which is fast, free shipping—we were in. To drive home the idea of immediacy, we came up with a concept of a skydiver who, after jumping from his plane, realizes his parachute is broken. Thanks to Prime, he can get a ton of balloons fast and free with the simple click of a button. This piece was heavily storyboarded and balances poster frames with fun transitions in between.