March 19, 2019
Filed under: Inspiration
Relationships, Not Retail: Nordstrom, Customer Service, and Core Values
When most people think brand, they think brand name or logo. But that’s just part of a consumer’s experience. A brand isn't just packaging, a tagline, or an identity; it’s a feeling, one that exists not in a shopping cart, but in the consumer’s heart and mind. For brands, success is all about building trust—from providing stellar service to living out core values.